Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
Nguồn ngoài
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 9.04: Track and Trace Systems and Reverse Logistics · 10: Gathering and Using Information- Marketing Research and Market Intelligence · 10.01: Marketing Information Systems
Nguồn ngoài
Principles of Marketing
Lumen Learning · LibreTexts
Có trong mục lục: 06: Marketing Information and Research · 6.10: Outcome- Customer Relationship Management (CRM) Systems · 6.11: Why It Matters- Marketing Information and Research
Nguồn ngoài
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
Có trong mục lục: 10.10: Outcome- Customer Relationship Management (CRM) Systems · 10.11: Why It Matters- Marketing Information and Research · 10.12: Reading- Customer Relationship Management Systems
Nguồn ngoài
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
Có trong mục lục: 4.01: Importance of Marketing Information · 4.08: Customer Relationship Management (CRM) Systems · 5.04: Using Marketing Information
Nguồn ngoài
Retail Management
Lumen Learning · LibreTexts
Có trong mục lục: 1.08: Information Systems in Retail · 2.09: Obtaining Information on Competition · 4.18: Information Used in Buying Decisions
Nguồn ngoài
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
Có trong mục lục: 2.01: Why It Matters- Marketing Information and Research · 2.02: Types of Marketing Information · 5.05: Customer Relationship Management (CRM) Systems and IMC