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A Guide to Technical Communications: Strategies & Applications
Lynn Hall; Leah Wahlin · Ohio State University Libraries · 2016
Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most beneficial to the students who take our courses. Therefore, this textbook focuses on developing both technical and professional communication skills and will help readers practice strategies for critically analyzing audiences and contexts, real-world applications of rhetorical principles, and skills for producing documents (reports, proposals, instructions), presentations, videos, and wide variety of other professional communications.
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Media Studies 101
Erika Pearson · BCcampus · 2013
Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license.
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Communication in the Real World - An Introduction to Communication Studies
University of Minnesota Libraries Publishing · 2016
Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.
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Information Strategies for Communicators
Kathleen Hansen; Nora Paul · University of Minnesota Libraries Publishing · 2015
Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.
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Understanding Media and Culture: Mass Media in a Free Society
Geoff Carr · North Idaho College · 2026
Mass Media in a Free Society provides an engaging and interesting course experience for students that will not only show them the powerful social, political, and economic forces that will affect the future of media technology but also challenge them to do their part in shaping that future. This 2026 edition is the definitive version of Understanding Media and Culture, featuring extensive updates reflecting modern thought and practices. For questions about this textbook, please contact oer@nic.edu. Previous edition: Understanding Media and Culture: Mass Media in a Free Society
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Reading Rhetorical Theory
Atilla Hallsby · University of Minnesota Libraries Publishing · 2022
This is a textbook that was originally designed for a 3000-level large lecture course on “Rhetorical Theory” at the University of Minnesota, Twin-Cities. An interdisciplinary tradition, rhetorical theory describes how speech, representation, and power are managed by techniques and technologies of communication. The plan of this book moves from rhetoric as an art of speech to rhetoric as a technology of power. The early chapters provide definitions and context for rhetoric as speech, middle chapters (e.g., on signs, symbols, visual images, argumentation, and narrative) describe rhetoric as representation, and the concluding chapters (e.g., on settler colonialism, secrecy, and digital rhetoric) elaborate on rhetoric as a technology of power. Of course, there is considerable overlap across these areas: the chapter on “rhetoric and ideology” sets the stage for later understandings of rhetoric as power; the chapter on “the rhetorical situation” hearkens back to the introductory understanding of rhetoric as speech. The book includes (audio and/or video) recordings with each chapter, as well as guidelines for proposed written assignments. Students using this resource should gain a thorough understanding of what rhetoric is, how it was practiced historically and today, and the ways that rhetoric wields an invisible influence over contemporary public and political life. Additionally, this book is designed for use across a variety of modalities, including in-person, online (synchronous/asynchronous), and hybridized formats. Additional resources (PowerPoint slides, quiz/exam questions) are also available to confirmed instructors upon request.
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Advanced Composition
Collette Bliss; Ashleigh Severson · University of Arkansas · 2024
Welcome to Advanced Composition! In this course, we embark on a journey through the art and craft of writing, exploring various forms, styles, and purposes of composition. Over the semester, we will delve into four distinct units, each designed to equip students with the necessary information to complete the four major assignments in the course.
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A Guide to Composition
Sandra Leonard · The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) · 2025
A Guide to Composition (2025) is an introduction to college writing and research. The text begins by defining basic principles of rhetoric and composition using popular texts such as advertisements, speeches, and news media. This textbook then moves to the specific genres of narrative and argument. Elements of the writing process are emphasized throughout the text in addressing writing center use, idea generation, library use, peer review, and ethical attribution including some discussion of A.I. Each chapter is written by current or former Kutztown University faculty and students, making it particularly well-suited to Kutztown University students; however, chapters two through eight are particularly inviting to wider audiences. Each chapter contains a number of writing process activities that may be useful as classroom activities or homework assignments.
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Writing Fabulous Features
Nicole Kraft · The Ohio State University Pressbooks · 2019
"Writing Fabulous Features" teaches the art and craft of feature writing to help readers learning to write non-fiction with flair.
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Arguing Using Critical Thinking
Jim Marteney · Academic Senate for California Community Colleges · 2020
There is a quote that has been passed down many years and is most recently accounted to P.T. Barnum, “There is a sucker born every minute.” Are you that sucker? If you were, would you like to be “reborn?” The goal of this book is to help you through that “birthing” process. Critical thinking and standing up for your ideas and making decisions are important in both your personal and professional life. How good are we at making the decision to marry? According to the Centers for Disease Control, there is one divorce in America every 36 seconds. That is nearly 2,400 every day. And professionally, the Wall Street Journal predicts the average person will have 7 careers in their lifetime. Critical thinking skills are crucial. Critical thinking is a series learned skills. In each chapter of this book you will find a variety of skills that will help you improve your thinking and argumentative ability. As you improve, you will grow into a more confident person being more in charge of your world and the decisions you make.
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Writing Unleashed: Content and Structure
Sybil Priebe; Ronda Marman; Dana Anderson · North Dakota University System · 2019
Welcome to Writing Unleashed, designed for use as a textbook in first-year college composition programs, written as an extremely brief guide for students, jam-packed with teachers’ voices, students’ voices, and engineered for fun.
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Writing for Strategic Communication Industries
Jasmine Roberts · Ohio State University Libraries · 2016
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
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Stand up, Speak out - The Practice and Ethics of Public Speaking
University of Minnesota Libraries Publishing · 2016
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
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Communication Concepts
Erin Hawley · Deakin University · 2024
Communication challenges abound in the 21st century. Communicators everywhere are struggling to connect with diverse, distracted audiences, in both urgent and everyday contexts. In other words, communication has never been more vital, but it’s becoming harder and harder to be heard. In this book, we make sense of communication. From multiple perspectives, we unpack the practices, politics, pleasures, and problems that are activated when meaning is shared across real and virtual spaces. This book will help you use the thinking tools of communication theory to understand why communication matters and how it impacts (and is impacted by) our rapidly changing world.
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Communication and Teamwork Skills to Support Neurodiversity
Teagan Menhenett; Nick Milne; Siva Krishnan · Deakin University · 2025
A significant challenge for neurodivergent students is the transition to studying in a new environment. This book focuses on assisting students with this transition by guiding them through different learning activities and information to support the team-based learning they will engage in during their degree. The resources in this book are designed to be accessible for all students and staff, with the aim of developing an understanding of disability and neurodiversity, teamwork and communication skills and the ability to work collaboratively with peers to achieve common goals. The resources shared here can be utilised within individual units to support student skill development in inclusivity, engagement with others and the capacity to contribute towards highly functional teams.
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Graphic Design and Print Production Fundamentals
Wayne Collins; Alex Haas; Ken Jeffery; Alan Martin · BCcampus · 2015
This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.
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Introduction to Social Media
Cheryl Lawson · Oklahoma State University · 2022
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
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Professional Writing and Communications for Business
Kristopher Purzycki · University of Wisconsin-Green Bay · 2025
This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).
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Leveraging Data Visualization to Communicate Effectively
Jennie Mitchell; Trent Deckard · PALNI · 2025
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
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Technical and Professional Writing Genres: A Study in Theory and Practice
Eric Howerton; Michael Beilfuss; Katrina Peterson; Staci Bettes · Oklahoma State University · 2019
This modern, open-source guide to technical and professional writing explores workplace composition through theoretical and practical applications. Discussions of multiple writing genres will assist you in understanding how to apply for jobs, how to compose clear and precise business communications once the job has been acquired, and how to create documents -- such as proposals and reports -- that will be instrumental in helping to advance your career.