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Writing for Strategic Communication Industries
Jasmine Roberts · Ohio State University Libraries · 2016
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
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Writing as Material Practice: Substance, surface and medium
Kathryn Piquette · Ubiquity Press · 2013
Writing as Material Practice grapples with the issue of writing as a form of material culture in its ancient and more recent manifestations, and in the contexts of production and consumption. Fifteen case studies explore the artefactual nature of writing — the ways in which materials, techniques, colour, scale, orientation and visibility inform the creation of inscribed objects and spaces, as well as structure subsequent engagement, perception and meaning making. Covering a temporal span of some 5000 years, from c.3200 BCE to the present day, and ranging in spatial context from the Americas to the Near East, the chapters in this volume bring a variety of perspectives which contribute to both specific and broader questions of writing materialities. The authors also aim to place past graphical systems in their social contexts so they can be understood in relation to the people who created and attributed meaning to writing and associated symbolic modes through a diverse array of individual and wider social practices.
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A Theory of Literate Action: Literate Action
Charles Bazerman · WAC Clearinghouse · 2013
The second in a two-volume set, A Theory of Literate Action draws on work from the social sciences—and in particular sociocultural psychology, phenomenological sociology, and the pragmatic tradition of social science—to "reconceive rhetoric fundamentally around the problems of written communication rather than around rhetoric's founding concerns of high stakes, agonistic, oral public persuasion" (p. 3). An expression of more than a quarter-century of reflection and scholarly inquiry, this volume represents a significant contribution to contemporary rhetorical theory.
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Writing in Knowledge Societies
Doreen Starke-Meyerring; Anthony Paré; Natasha Artemeva; Miriam Horne · WAC Clearinghouse · 2011
The editors of Writing in Knowledge Societies provide a thoughtful, carefully constructed collection that addresses the vital roles rhetoric and writing play as knowledge-making practices in diverse knowledge-intensive settings. The essays in this book examine the multiple, subtle, yet consequential ways in which writing is epistemic, articulating the central role of writing in creating, shaping, sharing, and contesting knowledge in a range of human activities in workplaces, civic settings, and higher education. Writing in Knowledge Societies helps us conceptualize the ways in which rhetoric and writing work to organize, (re-)produce, undermine, dominate, marginalize, or contest knowledge-making practices in diverse settings, showing the many ways in which rhetoric and writing operate in knowledge-intensive organizations and societies.
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Yoga Minds, Writing Bodies: Contemplative Writing Pedagogy
Christy Wenger · WAC Clearinghouse · 2015
In Yoga Minds, Writing Bodies, Christy Wenger argues for the inclusion of Eastern-influenced contemplative education within writing studies. She observes that, although we have "embodied" writing education in general by discussing the rhetorics of racialized, gendered, and disabled bodies, we have done substantially less to address the particular bodies that occupy our classrooms. She proposes that we turn to contemplative education practices that engages student bodies through fusing a traditional curriculum with contemplative practices including yoga, meditation, and the martial arts. Drawing strength from the recent "quiet revolution" (Zajonc) of contemplative pedagogy within postsecondary education and a legacy of field interest attributable to James Moffett, this project draws on case studies of first-year college writers to present contemplative pedagogy as a means of teaching students mindfulness of their writing and learning in ways that promote the academic, rhetorical work accomplished in first-year composition classes while at the same time remaining committed to a larger scope of a writer's physical and emotional well-being.
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Open Logic Project
Richard Zach; Andrew Arana; Jeremy Avigad; Walter Dean · Open Logic Text · 2016
The Open Logic Text is an open-source, collaborative textbook of formal meta-logic and formal methods, starting at an intermediate level (i.e., after an introductory formal logic course). Though aimed at a non-mathematical audience (in particular, students of philosophy and computer science), it is rigorous. The Open Logic Text is a collaborative project and is under active development. Coverage of some topics currently included may not yet be complete, and many sections still require substantial revision. We plan to expand the text to cover more topics in the future. We also plan to add features to the text, such as a glossary, a list of further reading, historical notes, pictures, better explanations, sections explaining the relevance of results to philosophy, computer science, and mathematics, and more problems and examples. If you find an error, or have a suggestion, please let the project team know. The project operates in the spirit of open source. Not only is the text freely available, we provide the LaTeX source under the Creative Commons Attribution license, which gives anyone the right to download, use, modify, re-arrange, convert, and re-distribute our work, as long as they give appropriate credit.
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The Process of Research Writing
Steven Krause · Steven D. Krause · 2007
The title of this book is The Process of Research Writing, and in the nutshell, that is what the book is about. A lot of times, instructors and students tend to separate “thinking,” “researching,” and “writing” into different categories that aren't necessarily very well connected. First you think, then you research, and then you write.The reality is though that the possibilities and process of research writing are more complicated and much richer than that. We think about what it is we want to research and write about, but at the same time, we learn what to think based on our research and our writing. The goal of this book is to guide you through this process of research writing by emphasizing a series of exercises that touch on different and related parts of the research process.
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Music and the Child
Natalie Sarrazin · Open SUNY · 2016
Children are inherently musical. They respond to music and learn through music. Music expresses children's identity and heritage, teaches them to belong to a culture, and develops their cognitive well-being and inner self worth. As professional instructors, childcare workers, or students looking forward to a career working with children, we should continuously search for ways to tap into children's natural reservoir of enthusiasm for singing, moving and experimenting with instruments. But how, you might ask? What music is appropriate for the children I'm working with? How can music help inspire a well-rounded child? How do I reach and teach children musically? Most importantly perhaps, how can I incorporate music into a curriculum that marginalizes the arts? This book explores a holistic, artistic, and integrated approach to understanding the developmental connections between music and children. This book guides professionals to work through music, harnessing the processes that underlie music learning, and outlining developmentally appropriate methods to understand the role of music in children's lives through play, games, creativity, and movement. Additionally, the book explores ways of applying music-making to benefit the whole child, i.e., socially, emotionally, physically, cognitively, and linguistically.
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Beginning Japanese for Professionals: Book 1
Emiko Konomi · Portland State University Library · 2015
This textbook is designed for beginning learners who want to learn basic Japanese for the purpose of living and working in Japan. Unlike textbooks written primarily for students, whose content largely centers on student life, this book focuses more on social and professional life beyond school. As a beginning level textbook, this book includes many elementary grammar patterns (Japanese Language Proficiency Test Levels 5 and 4), but the vocabulary and situations are selected specifically for working adults. Explanations are kept concise so as to only cover key points. The main focus is on oral communication and the accompanying audio is to be used extensively. This textbook can be used for self-study, as part of an online course, or as a traditional college course.
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Deutsch im Blick
Zsuzsanna Abrams · COERLL · 2017
This textbook includes all 10 chapters of Deutsch im Blick. It accompanies http://coerll.utexas.edu/dib/, the web-based first-year German program developed and in use at the University of Texas since 2008, and its companion site, Grimm Grammar. Deutsch im Blick is an open access site with free and open multimedia resources, which requires neither password nor fees. Deutsch im Blick has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251 & P116Y090057) as an example of the open access initiative.
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Writing In College: From Competence to Excellence
Amy Guptill · Open SUNY · 2016
Writing in College is designed for students who have largely mastered high-school level conventions of formal academic writing and are now moving beyond the five-paragraph essay to more advanced engagement with text. It is well suited to composition courses or first-year seminars and valuable as a supplemental or recommended text in other writing-intensive classes. It provides a friendly, down-to-earth introduction to professors' goals and expectations, demystifying the norms of the academy and how they shape college writing assignments. Each of the nine chapters can be read separately, and each includes suggested exercises to bring the main messages to life. Students will find in Writing in College a warm invitation to join the academic community as novice scholars and to approach writing as a meaningful medium of thought and communication. With concise discussions, clear multidisciplinary examples, and empathy for the challenges of student life, Guptill conveys a welcoming tone. In addition, each chapter includes Student Voices: peer-to-peer wisdom from real SUNY Brockport students about their strategies for and experiences with college writing. While there are many affordable writing guides available, most focus only on sentence-level issues or, conversely, a broad introduction to making the transition. Writing In College, in contrast, provides both a coherent frame for approaching writing assignments and indispensable advice for effective organization and expression.
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Theatrical Worlds
Charles Mitchell · University Press of Florida · 2014
From the University of Florida College of Fine Arts, Charlie Mitchell and distinguished colleagues from across America present an introductory text for theatre and theoretical production. This book seeks to give insight into the people and processes that create theater. It does not strip away the feeling of magic but to add wonder for the artistry that make a production work well.
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Preadvanced Japanese
Emiko Konomi · Portland State University Library · 2014
Preadvanced Japanese is designed for students who have intermediate competency in Japanese, roughly at Level 2 on the ILR (The Interagency Language Roundtable) proficiency scale, and are working on reaching Level 3.This textbook can be used for self-study, as part of online course, and in a traditional classroom setting. It is comprised of four chapters, intended to be covered in one term of a quarter system. Each chapter has Drills on expressions and grammar, Kanji Drills, and Listening Exercises. These activities are to be performed using the accompanying audio.
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Writing Spaces Web Writing Style Guide
Matt Barton; James Kalmbach; Charles Lowe · Grand Valley State University · 2011
The Writing Spaces Web Writing Style Guide was created as a crowdsourcing project of Collaborvention 2011: A Computers and Writing Unconference. College writing teachers from around the web joined together to create this guide (see our Contributors list). The advice within it is based on contemporary theories and best practices. While the text was originally written for students in undergraduate writing classes, it can also be a suitable resource for other writers interested in learning more about writing for the web. This document is available as a web text for reading online, a printer-friendly PDF, and an EPUB ereader versions.
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Liberté
Gretchen Angelo · Gretchen V. Angelo · 2003
This French book is aimed at a first-year college student. Its features include: Each chapter is built around communicative strategies. Clearly defined objectives in communi- cation, culture, and grammar are given at the start of each chapter, and summary exercises at the end allow students to measure their mastery of these objectives. The exercises in the in-class (A) sections are composed mainly of guided practice and extension activities, along with occasional comprehension checks and comprehensible input. Some further activities are indicated in the instructor's marginal notes. The teacher can provide teacher- directed “setting-the-stage” activities, comprehension checks, and further comprehensible input before beginning each section. Many models are provided to the students to give them a secure context in which to practice their vocabulary before they are asked to produce independent language. The grammar included is explained in a more narrative form and in more detail than is typical for first-year textbooks. The grammar (B) sections should be read by the students outside of class before the communicative activities requiring those grammar points are done in class. By providing more explicit grammatical detail than is usual in a first-year book, the author hopes to stimulate students to reflect on the grammar of their own language as well as of French, helping students to become aware that their study of French is not just about mastery of a new language and culture, but about a more critical view of their own. The amount of grammar is less than is typically contained in a first-year text. The grammar included has been chosen to meet the needs of the communicative goals of each chapter, and these have been selected based on what a student ranking intermediate-low to -mid on the ACTFL oral proficiency scale should be able to accomplish. The grammatical concepts included in this book focus on those that will be needed for the sentences and questions that a typ
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Stand up, Speak out - The Practice and Ethics of Public Speaking
University of Minnesota Libraries Publishing · 2016
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
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An Introduction to Formal Logic
P.D. Magnus · Fecundity · 2012
forall x is an introduction to sentential logic and first-order predicate logic with identity, logical systems that significantly influenced twentieth-century analytic philosophy. After working through the material in this book, a student should be able to understand most quantified expressions that arise in their philosophical reading. This books treats symbolization, formal semantics, and proof theory for each language. The discussion of formal semantics is more direct than in many introductory texts. Although forall x does not contain proofs of soundness and completeness, it lays the groundwork for understanding why these are things that need to be proven. Throughout the book, I have tried to highlight the choices involved in developing sentential and predicate logic. Students should realize that these two are not the only possible formal languages. In translating to a formal language, we simplify and profit in clarity. The simplification comes at a cost, and different formal languages are suited to translating different parts of natural language. The book is designed to provide a semester's worth of material for an introductory college course. It would be possible to use the book only for sentential logic, by skipping chapters 4-5 and parts of chapter 6.
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Manufacturing Processes
LamNgeun Virasak · Open Oregon Educational Resources · 2019
This textbook provides an introduction to the important area of manufacturing processes. This text will explain the hows, whys, and whens of various machining operations, set-ups, and procedures. Throughout this text, you will learn how machine tools operate, and when to use one particular machine instead of another. It is organized for students who plan to enter the manufacturing technology field and for those who wish to develop the skills, techniques, and knowledge essential for advancement in this occupational cluster. The organization and contents of this text focus primarily on theory and practice. The machining processes and technology sections in this textbook cover such machine tools as surface grinders, bandsaws, drill presses, milling machines, and the engine lathe. Additionally, the importance of Computer Numerical Control (CNC) in the operation of the most machine tools is explained, and its role in automated manufacturing is explored thoroughly.
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Digital approaches to building measurement: Standards, tools and techniques
Argaw Gurmu; Nilupa Udawatta; Gayani Karunasena; Reza Taban · Deakin University · 2025
To align the teaching and learning of building measurement with current industry practices and standards in Australia, it is essential to update traditional teaching materials. Existing textbooks predominantly focus on manual measurement methods and provide limited coverage of computer-based techniques that are now widely adopted in professional practice. This handbook addresses this gap by integrating digital measurement tools, particularly RIB CostX software, which reflects contemporary industry workflows. The approach adopted in this book aligns with the principles of the Australian and New Zealand Standard Methods of Measurement (ANZSMM) and supports alignment with industry expectations. This handbook covers key trades, namely groundworks, concrete, formwork, reinforcement, and masonry, which are covered in building measurement and estimating units such as SRE272-Building Measurement, SRE302- Building Measurement and Estimating, and SRQ774-Construction Measurement and Estimating.
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Ethics in Technology
Edward Weber · St. Charles Community College · 2025
The purpose of this text is to serve as an Open Education Resource (OER) designed initially to be used in a secondary or post-secondary education setting. It is intended to be a guide to facilitate focused discussions about contemporary issues of the ethical considerations related to technology evolution, development, deployment, and consumption, as well as issues (both known and unknown) of potential misuse and abuse of technology. This is not a traditional Ethics textbook in that it is not intended to provide a survey of all of the history of Ethics through the ages nor is it intended to dive deeply into any particular ethical movements or frameworks as may be the focus of other ethics studies. Rather, it is intended to focus predominantly on the concepts of applying critical and ethical thinking to issues and subsequent decisions related to our interactions with technology in the 21st century.