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Strategic Management and Case Analysis: An Integrated Approach
Lori Anderson; Dirk Buengel; Joseph Simpson · Virginia Tech Publishing · 2025
Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze. Strategic Management and Case Analysis: An Integrated Approach, integrates strategic management as a research-led field of study and practice-informed area of business practice with an experiential learning approach to conducting a case analysis. The book explains how strategic leaders and managers analyze their firm’s organizational performance, and external and internal environments; formulate corporate level and business level strategy, and innovation, sustainability and ethics, technology, and multinational strategy, which are embedded in business level strategies; and implement strategy across an organization. Students are in an active and engaged role with the subject and practice of strategic management as they apply the theories, concepts, and analytical frameworks and t
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Principles of Managerial Accounting
Christine Jonick · University of North Georgia Press · 2017
The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy. Features: Peer reviewed by academic professionals and tested by students Over 100 charts and graphs Instructional exercises appearing both in-text and for Excel Resources for student professional development This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.
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Principles of Financial Management
Andrew Carr · Aurora University · 2026
This textbook reflects the author’s experience as a finance educator and industry practitioner and draws on foundational finance theory, applied managerial finance practice, open educational resources, and publicly available institutional data. The references listed here represent works that have influenced the author’s analytical framework, teaching approach, and application of financial concepts, rather than serving as direct sources for all explanations or examples. When possible, open-access and freely available sources are prioritized in support of the goals of open education.
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Learning How to Use Microsoft Excel 365
Kaaren McGlynn · Open Oregon Educational Resources · 2025
This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating Excel worksheets that are accurate, tell a story, and can be helpful in making decisions. Personal decisions introduced include important purchases, such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to mark down or discontinue, and inventory management. Students are given clear, easy-to-follow instructions for each skill presented and are also provided with opportunities to learn additional skills related to the personal or professional objectives presented. For example, students learn the key terms with respect to home mortgages and understand the impact interest rates have on monthly mortgage payments. This text also places an emphasis on “what-if” scenarios, so students gain an appreciation for the computational power of the Excel application. In addition, students learn how Excel is used with Microsoft® Word® and Microsoft® PowerPoint® to accomplish a variety of personal and professional objectives.
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Navigating the 21st Century Business World: Case Studies in Management
Dorottya Sallai; Alexander Pepper · LSE Press · 2025
Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.
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Navigating the 21st Century Business World
Dorottya Sallai; Alexander Pepper · LSE Press · 2025
Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.
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Business Fundamentals
Kerri Shields · eCampusOntario · 2025
Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments within organizations work together to generate sales, boost revenue, manage finances, develop innovative products and services, attract and retain customers, manage resources, and make sound decisions. It also addresses essential topics such as corporate social responsibility, business ethics, teamwork, risk management, personal finance, and strategies for academic and professional achievement. Furthermore, it provides an introduction to entrepreneurship and highlights the pivotal roles of managers and leaders in business operations. Tailored for first-year students, the text includes Canadian-specific insights on economics and banking while maintaining a global outlook with examples from Canada, the United States, and other countries. By blending content from various open educational resources (OERs) with original material, this textbook offers a thorough and engaging overview of the business field.
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Financial Empowerment
Bettina Schneider · University of Regina · 2024
Financial Empowerment is designed for a single-semester introduction to financial planning and decision-making, in order to provide first and second-year students with the necessary financial literacy and skills needed to make sound financial decisions, assess financial risk, and achieve financial success. This textbook attempts to speak to the varied backgrounds, knowledge systems, and experiences of Indigenous and non-Indigenous Canadians by providing Indigenous and non-Indigenous perspectives on personal finance and financial planning using examples and information from Elders, the Canadian financial system, and the economy. Additional OER can be found at https://ctl.uregina.ca/open-education/publications-catalogue
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Introduction to Speech Communication
Sarah E. Hollingsworth; Megan Linsenmeyer; Terrisa Elwood; Sasha Hanrahan · Oklahoma State University · 2021
Introduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work. This book also includes an audio version funded by Women for OSU, as well as updated images enabled by a grant from the Oklahoma State Regents for Higher Education.
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Sports Marketing: An Australian Perspective
Jessica Richards · Western Sydney University · 2023
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.
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Creating a circular healthcare economy: Sustainable strategies for a circular healthcare
Bart van Straten; Letizia Alvino; Tim Horeman · TU Delft Open · 2023
Our world is the only planet, as far as we know, which harbors life. The number of humans on our planet has grown tremendously in recent centuries. In 1800 one billion humans occupied our earth; on 15 November 2022, this number reached 8 billion. A result of this growth, the emissions of carbon dioxide (CO2), the primary greenhouse gas emitted by human activities, drastically increased. The increased concentrations of greenhouse gases in our atmosphere foster the long-term increase of our earth’s temperatures, also referred to as global warming. While the earth’s population grew, so did our mass consumption society. After the Second World War humanity witnessed gigantic global economic development with great technological improvements. Computers, laptops, airplanes, tablets and Internet of Things connected humans all over the world. The hunger for plastics and steel grew as all products had to be manufactured in ever-increasing volumes. As the economy developed, our consumption grew apace. The healthcare sector has seen the same increase of consumption. The number of patients grew, and so did the number of single-use medical products. As products become more complex and more different materials were combined., recycling became more difficult. Thus, hospitals transformed into waste factories with ever-growing waste streams. The consumption of (disposable) medical devices takes up scarce raw materials and contributes to the growing CO2 emissions. In this book, Van Straten, Alvino and Horeman present their findings on how to create a sustainable healthcare economy by introducing different circular strategies. In 9 chapters, they present a wide variation of studies as practical cases to show what strategies and actions can be taken in order to implement sustainable strategies for a circular healthcare. This book was written in line with the courses the authors developed at TU Extension School, the open online education edX platform of Delft University of Technology/TU D
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Introduction to the Nonprofit Sector
Dyana Mason · Open Oregon Educational Resources · 2022
Nonprofit organizations are on the front lines in communities, providing an important foundation for the social safety net in the United States and around the world. They also provide places where people can gather, share ideas and build community. They often accomplish amazing feats with few resources. This book was designed to be used in an undergraduate-level introductory course in the nonprofit sector. It provides an overview of the vocabulary used in defining the work of nonprofit organizations, topics of interest to nonprofit managers, and describes the primary roles nonprofits play in American (and to a lesser extent international) communities. The book also considers the growing numbers and influence of social enterprises and other “social innovation” organizations. Throughout, it brings in leading themes of accountability, ethics and obligations facing many nonprofit organizations as they go about their work – challenges that should be well understood by anyone interested in becoming a leader in the nonprofit sector.
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Principles of Financial Accounting
Christine Jonick · University of North Georgia Press · 2017
The University of North Georgia Press and Affordable Learning Georgia bring you Accounting I. Well-written and straightforward, Principles of Financial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Christine Jonick’s years of teaching and commitment to effective pedagogy. Features: Peer reviewed by academic professionals and tested by students Over 100 charts and graphs Instructional exercises appearing both in-text and for Excel Resources for student professional development This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.
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Beginning Excel 2019
Noreen Brown; Barbara Lave; Julie Romey · Open Oregon Educational Resources · 2017
This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.
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Digital Accessibility as a Business Practice
Digital Education Strategies · Ryerson University · 2018
Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.
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Fundamentals of Business
Stephen Skripak; Ron Poff · Virginia Tech Libraries · 2023
Fundamentals of Business, 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/business-interest. A testbank is now available by request for this book: http://hdl.handle.net/10919/93404. The testbank covers chapters 1-18 and (currently) aligns to previous editions of the textbook. It is available to any instructor who has adopted Fundamentals of Business in their course.
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Growth and Competitive Strategy in 3 Circles
Joe Urbany; James Davis · Saylor Foundation · 2012
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
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Beginning Management of Human Resources
University of Minnesota Libraries Publishing · 2016
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace. This text also provides practical applications of theory relevant to today's workplace. You won't find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters. Consider how most companies have gone “paperless” with pay stubs by using software. While such technology has made HRM easier, it has also created a new set of challenges. For example, how does a manager actually implement a new pay system? Therefore, it's important for students to understand what kinds of platforms exist in today's workplace to enhance their effectiveness as future managers. The conversational style of Human Resource Management engages students, while the academic rigor of its content provides them with the tools that any manager needs—whether they work in HR or a different department. PLUS it offers an array of supplements that gives them practice creating real HR documents and role-playing real HR scenarios. Add value to your students' education, enhance the relevance of your curriculum, and make your students more employable by adopting this book for your HRM class. Read it now online to
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Plan para el éxito en la universidad y la carrera profesional
Dave Dillon; Linda Hill; Alise Lamoreaux · Rebus Community · 2021
Blueprint for Success in College and Career es una remezcla de cuatro REA (recursos educativos abiertos) ya existentes: A Different Road To College: A Guide For Transitioning To College For Non-traditional Students de Alise Lamoreaux, How to Learn Like a Pro! de Phyllis Nissila, Foundations of Academic Success: Words of Wisdom, editado por Thomas Priester, College Success, proporcionado por Lumen Learning, y un libro de texto previamente protegido por derechos de autor con contenido que ahora tiene licencia abierta: Blueprint for Success in College: Indispensable Study Skills and Time Management Strategies, de Dave Dillon. Blueprint for Success in College and Career, un OER (Open Educational Resource) es una guía gratuita para que les estudiantes tengan éxito en el aula y en su carrera. Este texto, diseñado para mostrar cómo tener éxito en la universidad y en la preparación de la carrera, se centra en las técnicas de estudio, la gestión del tiempo, la exploración de la carrera, la salud y los conocimientos financieros. Solicite una copia impresa: https://www.lulu.com/shop/dave-dillon-and-norma-c%C3%A1rdenas-and-linnea-spitzer-and-patricia-v%C3%A1zquez-g%C3%B3mez/plan-para-el-%C3%A9xito-en-la-universidad-y-la-carrera-profesional/paperback/product-vdwq2g.html?page=1&pageSize=4 Este libro es una versión clonada de Blueprint for Success in College and Career por Dave Dillon, publicada con Pressbooks por Rebus Community bajo una licencia CC BY (Attribution). Puede haber diferencias respecto al original.
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Avant-Première: Intermediate French Through Films
Caren Parrish; Aurélie Chevant-Aksoy · LibreTexts · 2025
Avant-Première is an open educational resource designed for third-semester college French. Organized around recent French and Francophone films, each unit integrates vocabulary, grammar, and cultural analysis, enabling students to engage critically with cinematic texts. Supplemented by curated readings, multimedia activities, and interactive grammar exercises, the textbook supports the development of linguistic proficiency, communicative competence, and intercultural awareness, while fostering deeper insight into contemporary French and Francophone societies.