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PRJ 2000: Public Relations and Journalism
Joel Whitaker · Prince George's Community College
The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same. This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.
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Introduction to Criminal Law
University of Minnesota Libraries Publishing · 2015
Criminal Law uses a two-step process to augment learning, called the applied approach. First, after building a strong foundation from scratch, Criminal Law introduces you to crimes and defenses that have been broken down into separate components. It is so much easier to memorize and comprehend the subject matter when it is simplified this way. However, becoming proficient in the law takes more than just memorization. You must be trained to take the laws you have studied and apply them to various fact patterns. Most students are expected to do this automatically, but application must be seen, experienced, and practiced before it comes naturally. Thus the second step of the applied approach is reviewing examples of the application of law to facts after dissecting and analyzing each legal concept. Some of the examples come from cases, and some are purely fictional. All the examples are memorable, even quirky, so they will stick in your mind and be available when you need them the most (like during an exam). After a few chapters, you will notice that you no longer obsess over an explanation that doesn't completely make sense the first time you read it—you will just skip to the example. The examples clarify the principles for you, lightening the workload significantly.
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Interculturality for Personal Development and Organizational Leadership
Christina Page · Kwantlen Polytechnic University · 2026
Interculturality is a key competency for students and emerging professionals across a variety of fields, from business and education to health care and non-profit leadership. This book bridges academic theory with professional application, helping learners to develop self-awareness and cultural humility. This text also seeks to equip students with practical analytical and communication skills that can be immediately applied in personal and workplace situations. It also seeks to ground students in a foundation for professional leadership in justice, equity, diversity, and inclusion (JEDI). Drawing on both established and emerging frameworks, the text exposes students to diverse perspectives on interculturality, inviting them to critically evaluate established and emerging viewpoints through reflective exercises and case studies. Additionally, this resource integrates the United Nations Sustainable Development Goals (SDGs), connecting interculturality with meaningful local and global action. Learners are also prepared for meaningful action through the framework of Inclusive Innovation, using tools to foster equitable environments and lead transformative change in their workplaces, organizations, and communities.
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Introduction to Tourism and Hospitality in BC
Morgan Westcott; Wendy Anderson · BCcampus · 2021
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. There are also interactive H5P activities throughout the book. And key terms, exercises and case studies can be found at the end of each chapter.
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Strategic Management and Case Analysis: An Integrated Approach
Lori Anderson; Dirk Buengel; Joseph Simpson · Virginia Tech Publishing · 2025
Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze. Strategic Management and Case Analysis: An Integrated Approach, integrates strategic management as a research-led field of study and practice-informed area of business practice with an experiential learning approach to conducting a case analysis. The book explains how strategic leaders and managers analyze their firm’s organizational performance, and external and internal environments; formulate corporate level and business level strategy, and innovation, sustainability and ethics, technology, and multinational strategy, which are embedded in business level strategies; and implement strategy across an organization. Students are in an active and engaged role with the subject and practice of strategic management as they apply the theories, concepts, and analytical frameworks and t
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Entrepreneurship
Michael Laverty; Chris Littel · OpenStax · 2020
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
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Management: Financial, Social, and Ecological Well-Being
Bruno Dyck; Arran Caza; Patrick Adriel Aure · University of Manitoba · 2026
Management: Financial, Social, and Ecological Well-Being has been written to be used in virtually any management principles course. While providing a complete overview of the field, this textbook is unique in presenting and comparing three approaches to management—Financial Bottom Line (FBL), Triple Bottom Line (TBL), and Social and Ecological Thought (SET)—a format that has been shown to enhance students' critical and ethical thinking. Updated and revised by an international team of authors, this edition includes inspiring opening cases and features on entrepreneurship that encourage readers to apply ideas from managerial practice.
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Workplace Role Play Scenarios
Sarah Steen · Deakin University · 2023
This book has been designed to provide a range of workplace scenarios that can be utilised for experiential learning covering difficult conversations, negotiation and mediation. The scenarios provide learners with the opportunity to engage in different role-plays and provide learners with the opportunity to reflect on their experience with reflective questions.
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Becoming a Change Facilitator
Ana Rodriguez; Taylor Cavallo · University of Minnesota Libraries Publishing · 2026
This book is intended to be a practical guide to explore how to facilitate change within organizations adopting an Organization Development approach. It was developed for teaching undergraduate students who are still learning about organizations and their dynamics. It provides an introduction to Organization Development, focusing in the process to facilitate organizational change and in the values and skills connected with the Organization Development approach. Besides learning what is Organization Development and how it facilitates organizational change, content and activities in this book also aim to help students develop problem-solving skills, system-thinking, teamwork and the ability to communicate effectively and support change.
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Health Information Management: Unlocking the Power of Data in Healthcare
Sheree Lloyd; Joel Scanlan; Sallyanne Wissmann · Council of Australian University Librarians · 2025
This comprehensive textbook captures best international practice for health information management (HIM) and is focused on the practical needs of current and aspiring health information managers. The text includes evolving and innovative approaches for health information and data management from across the world. The text provides a comprehensive overview of HIM principles, including data governance, electronic health and medical records (EHRs/EMRs), privacy and security regulations, and health informatics. It explores the role of HIM professionals in improving healthcare delivery, enhancing patient outcomes, and supporting clinical decision-making. Through case studies and practical examples, readers will gain insights into the challenges and advancements in HIM, preparing them for a dynamic and evolving healthcare environment.
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Learning How to Use Microsoft Excel 365
Kaaren McGlynn · Open Oregon Educational Resources · 2025
This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating Excel worksheets that are accurate, tell a story, and can be helpful in making decisions. Personal decisions introduced include important purchases, such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to mark down or discontinue, and inventory management. Students are given clear, easy-to-follow instructions for each skill presented and are also provided with opportunities to learn additional skills related to the personal or professional objectives presented. For example, students learn the key terms with respect to home mortgages and understand the impact interest rates have on monthly mortgage payments. This text also places an emphasis on “what-if” scenarios, so students gain an appreciation for the computational power of the Excel application. In addition, students learn how Excel is used with Microsoft® Word® and Microsoft® PowerPoint® to accomplish a variety of personal and professional objectives.
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Project Management Fundamentals
Shelly Morris; Karla Murtescu · Seneca Polytechnic · 2021
The primary purpose of this text is to provide an open source textbook that can be used in introductory project management courses. The objective is to develop a concise, widely applicable open source textbook that can be used in the for-profit and non-profit sectors. This text covers all aspects of the project management lifecycle. The author has intentionally left out examples from fields of practice like business, engineering and information technology in order to ensure this text has universal applicability.
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Leveraging Data Visualization to Communicate Effectively
Jennie Mitchell; Trent Deckard · PALNI · 2025
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
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Applying Lean Six Sigma for Operational Excellence
Michael Okrent · MSL Academic Endeavors · 2025
This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational concepts to practical applications in manufacturing, healthcare, service industries, and government sectors. It offers a structured learning approach with clear objectives, detailed chapters, and practical insights into process improvement, waste reduction, and continuous organizational transformation.
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Grant Writing: The Essentials
Jayme Renfro · University of Northern Iowa · 2024
Welcome to the exciting and impactful world of grant writing! Whether you are a student embarking on a career in nonprofit management, a budding researcher eager to secure funding for your projects, or a professional looking to hone your grant writing skills, this textbook is designed to guide you through every step of the grant writing process. Grant writing is not just about securing funds; it's about crafting a story, building relationships, and making a tangible impact on communities and fields of study. This book aims to equip you with the knowledge, skills, and insights needed to excel in this rewarding field.
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Introduction to Speech Communication
Sarah E. Hollingsworth; Megan Linsenmeyer; Terrisa Elwood; Sasha Hanrahan · Oklahoma State University · 2021
Introduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work. This book also includes an audio version funded by Women for OSU, as well as updated images enabled by a grant from the Oklahoma State Regents for Higher Education.
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Design Roadmapping: Guidebook for Future Foresight Techniques
Lianne Simonse · TU Delft Open · 2024
DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it. This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more. By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.
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Public Administration: The Essentials
Jayme Renfro · University of Northern Iowa · 2023
Public Administration: The Essentials provides students with the conceptual foundation they need for an introduction to the field of public administration. This OER textbook covers the most critical issues in the field through the use of classic texts and theory as well as through modern examples.
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Workplace Software and Skills
Tammie Bolling; Angela Mitchell; Tanya Scott; Nyrobi Wheeler · OpenStax · 2023
Workplace Software and Skills is designed to flexibly support a range of courses covering computer literacy, Microsoft Office, and Google Suite applications. The textbook covers both hard and soft skills that are applicable to a broad range of academic majors and careers. Chapters combine studio learning and guided practice with scaffolded activities designed to reinforce a student’s ability to perform higher-order tasks independently. Workplace Software and Skills leverages complementary product features in spreadsheet, word processing, presentation, and similar applications. Modules are designed for maximum flexibility by including both Microsoft Office Suite and Google Suite applications, in order to best reflect the skills needed for today’s workforce. Authentic activities and real-world contexts develop a cumulative and thorough understanding, which reinforces the importance of cross-platform proficiency. Highly visible features also note Apple/Mac functions as needed.
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Strategic Management
John Morris · Oregon State University · 2020
This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for the names of contributing students in the red colored example boxes. As the term progresses, you will see new examples appear as fellow students research and summarize topics for current events, all are curated by the instructor.