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The OER Guide to Media Writing

Nguồn ngoài

The OER Guide to Media Writing

Humanities
Tác giả
Mark Poepsel
Nhà xuất bản
Southern Illinois University
Nguồn
LibreTexts
Giấy phép
CC BY
Ngôn ngữ
EN
Danh mục
Tiếng Anh
Đọc trực tuyến Tải PDF (nguồn mở)
Mục lục· 52 mục
  1. 01: Introduction
  2. 1.01: Art of Clarity - Sentence Structure and Parts of Speech
  3. 02: Accuracy in Media
  4. 2.01: Defining misinformation and disinformation
  5. 2.02: The value of accurate information
  6. 2.03: Accuracy strategies
  7. 2.04: Social implications of misinformation and disinformation
  8. 2.05: Art of Clarity - Paragraphs
  9. 03: Information Gathering and Interviewing
  10. 3.01: Basic information gathering
  11. 3.02: Interviewing
  12. 3.03: Big data analytics and audience targeting
  13. 3.04: Art of Clarity - Quote Selection and Formatting
  14. 04: Writing Straight News for Digital and Print Media
  15. 4.01: News values
  16. 4.02: Straight news leads
  17. 4.03: Inverted pyramid story structure
  18. 4.04: Hashtag relatable - news freelancing
  19. 4.05: Art of Clarity - Summary Leads and Inverted Pyramid
  20. 05: AP Style Essentials
  21. 06: Writing Feature News
  22. 6.01: Feature news leads
  23. 6.02: Feature news story structures
  24. 6.03: Hashtag relatable - community news reporting and writing
  25. 6.04: Art of Clarity - Feature News Leads and Feature Story Puzzle
  26. 07: Writing for Audiovisual Media
  27. 7.01: Writing for the ear
  28. 7.02: Do's and don'ts
  29. 7.03: Podcasting and the future of audiovisual media
  30. 7.04: Art of Clarity - Audio and Video Scripts
  31. 08: Writing for the Public Relations Industry
  32. 8.01: Key PR Terms
  33. 8.02: Representing a corporate brand
  34. 8.03: Hashtag relatable - internal communications
  35. 8.04: Art of Clarity - Beyond the Basic News Release
  36. 09: Writing for the Advertising Industry
  37. 9.01: Copywriting core concepts
  38. 9.02: Overview of a pro-social advertising campaign strategy
  39. 9.03: Art of Clarity - Pro-social Ad Campaign with Audio Script
  40. 10: Writing for Social Media
  41. 10.01: Strategizing social media
  42. 10.02: Key themes and techniques for writing social media
  43. 10.03: Art of Clarity - Crafting Professional Social Media Threads
  44. 11: Building Audiences through Engagement
  45. 11.01: Defining audience building
  46. 11.02: Audience building vs. gatekeeping
  47. 11.03: Strategies for audience building
  48. 11.04: Art of Clarity - Target Audience Member Persona
  49. 12: Creating a Media Portfolio
  50. 13: Basic Law and Ethics of Media Writing
  51. 13.01: Law and ethics key terms
  52. 13.02: Ethics case studies