Nguồn ngoài
Social Media for Public Relations
- Tác giả
- Mark Poepsel & Sarah VanSlette
- Nhà xuất bản
- Southern Illinois University Edwardsville
- Nguồn
- LibreTexts
- Ngôn ngữ
- EN
- Danh mục
- Khoa học cơ bản
Mục lục· 23 mục
- 01: Origins of PR and PR Principles
- 1.01: Defining Public Relations
- 1.02: The Function of Public Relations
- 1.03: The History and Development of Modern PR
- 1.04: The SOEP Model for Media Strategy
- 02: Social Media Today
- 2.01: How Did We Get Here
- 2.02: Where do we go from here
- 2.03: Benefits and Challenges of Social Media
- 03: Using Social Media for PR
- 3.01: Understanding your target public
- 3.02: Engaging with Publics
- 3.03: Creating content for your campaign
- 3.04: Social media analytics and campaign measurement
- 04: Social Media for PR Case Studies
- 4.01: Case study the rise of Gymshark
- 4.02: Case study John Fetterman's successful use of social media in a U.S. Senate campaign
- 4.03: Case study Wendys social media success with the Roast campaign
- 4.04: Case Study ALS Associations ice bucket challenge - a social media triumph
- 05: Final Project
- 5.01: Client Selection Competitive Analysis and SWOT Analysis
- 5.02: Social media campaign goals objectives strategies and tactics
- 5.03: Social media campaign evaluation