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Fundamentals of Global Strategy

Creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.

Business

Tác giả: Anonymous
Nhà xuất bản: LibreTexts
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 77 mục

01: Competing in a Global World
1.01: How Global Are We
1.02: Global Competitions Changing Center of Gravity
1.03: Globalization Pressures on Companies
1.04: What Is a Global Corporation
1.05: The Persistence of Distance
1.06: Global Strategy and Risk
1.07: Points to Remember
02: The Globalization of Companies and Industries
2.01: The Five Stages of Going Global
2.02: Understanding Industry Globalization
2.03: Porters National Diamond
2.04: Industry Globalization Drivers
2.05: Globalization and Industry Structure
2.06: Points to Remember
03: Generic Strategies for Global Value Creation
3.01: Ghemawats AAA Global Strategy Framework
3.02: Which A Strategy Should a Company Use
3.03: From A to AA to AAA
3.04: Pitfalls and Lessons in Applying the AAA Framework
3.05: Points to Remember
04: Global Strategy as Business Model Change
4.01: Chapter Introduction
4.02: Components of a Business Model
4.03: Global Strategy as Business Model Change
4.04: Value Disciplines and Business Models
4.05: Choosing a Value Discipline or Selecting a Target Market
4.06: Market Leadership and Value Disciplines
4.07: Points to Remember
05: Target Markets and Modes of Entry
5.01: Target Market Selection
5.02: Measuring Market Attractiveness
5.03: Entry Strategies - Modes of Entry
5.04: Entry Strategies - Timing
5.05: Points to Remember
06: Globalizing the Value Proposition
6.01: Value Proposition Adaptation Decisions
6.02: Adaptation or Aggregation - The Value Proposition Globalization Matrix
6.03: Combining Aggregation and Adaptation - Global Product Platforms
6.04: Combining Adaptation and Arbitrage - Global Product Development
6.05: Combining Aggregation Adaptation and Arbitrage - Global Innovation
6.06: Points to Remember
07: Global Branding
7.01: Global Branding Versus Global Positioning
7.02: Global Brand Structures
7.03: Determinants of Global Brand Structure
7.04: Formulating a Global Brand Strategy
7.05: Managing Key Strategic Brands
7.06: Points to Remember
08: Globalizing the Value Chain Infrastructure
8.01: Core Competencies
8.02: To Outsource or Not to Outsource
8.03: The Growth in Knowledge-Based Outsourcing
8.04: Risks Associated With Outsourcing
8.05: Locating Value-Added Activities
8.06: Partnering
8.07: Points to Remember
09: Global Supply-Chain Management
9.01: Supply Chains - From Push to Pull
9.02: Supply-Chain Management
9.03: Supply-Chain Agility and Resiliency
9.04: Making Supply Chains Adaptable
9.05: Creating Supply-Chain Alignment
9.06: Points to Remember
10: Globalizing the Management Model
10.01: Pitfalls in Globalizing a Management Model
10.02: The Importance of a Global Mind-Set
10.03: Determinants of a Corporate Global Mind-Set
10.04: Organization as Strategy
10.05: Realigning and Restructuring for Global Competitive Advantage
10.06: Points to Remember
11: Appendix A - Global Trade - Doctrines and Regulation
11.01: Appendix Introduction
11.02: Doctrines
11.03: Regulation of International Trade
12: Appendix B - Suggested Cases
12.01: Section 1-