Nguồn ngoài

Developing New Products and Services

This text outlines the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. This text emphasizes that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence.

Business

Tác giả: Anonymous
Nhà xuất bản: LibreTexts
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 160 mục

01: Concepts in the Context of Monopolistic Competition
1.01: Monopolistic Competition
1.02: The Importance of Being Entrepreneurial and Being a Short-Term Monopolist
1.03: The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation
1.04: Entrepreneurship Can Be Found in Large and Small Companies
1.05: The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity
1.06: Radical and Incremental Innovation
1.07: Diffusion of a Technology Usually Lags Performance
1.08: Discontinuities Chasms and Hype in the Diffusion Process
1.09: Product and Technology Life Cycles
1.10: The Bridge Model of Technology Life Cycle
1.11: Technologies Do Not Necessarily Fall Into the Abyss- They Become Embedded in New Technology
1.12: There is Power in Numbers- Network Effects and Metcalfes Law
1.13: The Role of R and D Process in Innovation
1.14: Push Pull and Reload can go on Forever
1.15: R and D for Start-Ups and Small Businesses
1.16: Search and the Role of Learning-About in Developing Ideas for New Products and Services
1.17: Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services
1.18: The Role of the Supply Chain and the Brand in Product Differentiation
1.19: Conclusion
02: Fundamentals of Product and Price Differentiation
2.01: The Demand Curve
2.02: First-Degree Price Discrimination- Personalized Pricing
2.03: Second-Degree Price Discrimination- Versioning
2.04: Third-degree Price Discrimination- Group Pricing
2.05: Legal Issues Related to Price Discrimination and Product Differentiation
2.06: Conclusion
03: Differentiation in Action
3.01: Introduction
3.02: Price and Product Differentiation and Enlightenment
3.03: Generating Additional Revenues- Willingness-to-Pay
3.04: Demand and Differentiation Dashboards
3.05: Monopolistic Competition at Work
3.06: Independent Complement and Substitute Goods and Services
3.07: Price Discrimination and Price Differentiation
3.08: Irritating Consumers
3.09: Waves of Innovation Fueled by Substitutes and Complements
3.10: Arbitrage- Producers Paradise and Consumers Dread
3.11: Conclusion
3.12: Appendix- Determining the Optimal Selling Price Using Demand Revenue and Cost Equations
04: Dynamic Tension in Versioning and PD Curves
4.01: Product Differentiation Curves
4.02: Versioning and Goldilocks Pricing
4.03: Using Dynamic Tension Differentiation to Develop Products and Services for the Entire Demand Curve
4.04: Dynamic Tension Between Midas and Hermes Spawns Atlas
4.05: Midas Atlas and Hermes Versions
4.06: Bottom of the Pyramid
4.07: Versioning Restaurants Hotels and Motels
4.08: Versioning Commodity and Standardized Products
4.09: Versioning Strategies
4.10: Version Rollout Strategies
4.11: Customer Segments and Midas Atlas and Hermes Versions
4.12: Pricing and Product Differentiation Strategies
4.13: Dynamic Tension in Action at Singapore Airlines
4.14: Conclusion
4.15: Addendum on Pareto Economics Welfare and Efficiency
05: Examples of Product Differentiation and Versioning Curves
5.01: Versioning Automobiles
5.02: Versioning at Dell
5.03: Versioning at Microsoft
5.04: Versioning Wireless Communications
5.05: Versioning at Apple
5.06: Versioning e-Books
5.07: Versioning Digital Content
5.08: 5.8- Versioning Digital Entertainment
5.09: Versioning Disease Treatments
5.10: Conclusion
06: Facilitating Creativity and Innovation
6.01: Introduction
6.02: The Creative Process is Inherently Nonlinear
6.03: The Lonely Genius
6.04: The Habits of Successful Entrepreneurs
6.05: Environmental Factors Affecting Creativity and Innovation
6.06: How to Hinder Creativity
6.07: Embrace Some Adversity and Avoid Chronic Stress
6.08: Creativity Techniques
6.09: Conclusion
07: Conceptualizing Products and Services Using FAD
7.01: Introduction
7.02: Features Attributes Form Design Function and Meaning are Interrelated Concepts
7.03: Meaning and Product Design
7.04: Functional Design and User Ignored
7.05: Identifying Key Meanings Attributes and Features
7.06: Design Products and Services that Facilitate Control
7.07: Categorizing the Importance of Product Attributes
7.08: The FAD Template
7.09: Developing Blue Ocean Markets from Complementary Products and Services
7.10: Avoid the Swiss Army Knife Approach to Product Differentiation
7.11: Conclusion
7.12: Exhibit 1- FAD Template
7.13: Design and Prototype Product or Service
7.14: Appendix 1- Examples of Prototypes
7.15: Appendix 2- FAD Template for Wine Aging Product
7.16: Design and Prototype Product or Service
08: Strategic Planning and TenTen Planning
8.01: Planning Concepts
8.02: The Planning Process
8.03: Analytical Approaches for Strategic Planning
8.04: Conclusion
09: The TenTen Planning Process - Crafting a Business Story
9.01: Organizational and Industry Analysis Template
9.02: Business Plan Overview Template (Mantra Mission Money Goals Objectives and Tactics)
9.03: Developing an Executive Summary- Crafting a Business Story
9.04: Extending the Wine Aging Cooler Example Using the TenTen Templates
9.05: Conclusion
9.06: Appendix- Illustrations of Completed TenTen Templates and an Executive Summary for the AddVintner Star Example of an Organizational and Industry Analysis Template
9.07: Sample Business Plan
9.08: Executive Summary (first draft not for distribution)
10: Lock-In and Revenue Growth
10.01: Lock-In Leads to Network Effects and Increased Product Performance
10.02: Switching Costs are Everywhere
10.03: A Lock-In Index
10.04: The Downside of Lock-in
10.05: Outsourcing and Lock-in
10.06: Customer Acquisition Customer Retention and Lock-in
10.07: Conclusion
11: Valuing the Business
11.01: Why are Businesses Bought and Sold
11.02: Overview of Business Valuation Techniques
11.03: Controlling and Noncontrolling Interests
11.04: Specific Valuation Techniques
11.05: Valuing Start-Up Businesses
11.06: Examples of Valuation
11.07: The Importance of Growth Rate on Firm Value
11.08: Conclusion
12: Developing a Business Plan
12.01: Purpose of Business Plan
12.02: Approaches for Developing Business Plans
12.03: Prototyping the Product or Service
12.04: Business Presentation
12.05: Writing Organization and Formatting- Helping the Reader to Read
12.06: Business Plan Template
12.07: Identifying Potential Investors
12.08: Angel Investors
12.09: Venture Capital Funds and Venture Capitalists
12.10: Contingency Planning and Risk
12.11: Due Diligence
12.12: Legal Issues
12.13: Conclusion
13: Project Management for New Products and Services
13.01: Building-the-Business Phase
13.02: Why Project Management is Beneficial
13.03: What is a Project
13.04: Launching the Business or Project
13.05: Launch Date
13.06: Growing Up and Professional Management
13.07: Conclusion
13.08: Exhibit 1- Project Management Individual Diary
13.09: Exhibit 2- Project Management Summary Diary
14: Re-priming the Business Using Real Options Concepts
14.01: Investment Decisions
14.02: Real Options
14.03: The Role of Real Options in Investment Decisions
14.04: The Influence of Interaction Effects on Investment Decisions
14.05: The Influence of Competitors Response on Investment Decisions
14.06: The Strategic Actions Model- Combining Interaction Effects and Competitor Response
14.07: The Project Selection Model- Considering Risk and Reward
14.08: Conclusion
15: Wrap-Up
15.01: Wrap up