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Principles of Managerial Economics
Managerial Economics is a link between two disciplines, which are management and economics. The management discipline focuses on a number of principles that aid the decision-making process of organizations. On the other hand, economics is related to the optimum allocation of limited resources for attaining the set objectives of organizations.
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Mục lục· 77 mục
- 01: Introduction to Managerial Economics
- 1.01: Why Managerial Economics is Relevent for Managers
- 1.02: Managerial Economics Is Applicable to Different Types of Organizations
- 1.03: The Focus of This Book
- 1.04: How to Read This Book
- 02: Key Measures and Relationships
- 2.01: Revenue Cost and Profit
- 2.02: Economic Versus Accounting Measures of Cost and Profit
- 2.03: Revenue Cost and Profit Functions
- 2.04: Breakeven Analysis
- 2.05: The Impact of Price Changes
- 2.06: Marginal Analysis
- 2.07: The Conclusion for Our Students
- 2.08: The Shutdown Rule
- 2.09: A Final Word on Business Objectives
- 03: Demand and Pricing
- 3.01: Theory of the Consumer
- 3.02: Is the Theory of the Consumer Realistic
- 3.03: Determinants of Demand
- 3.04: Modeling Consumer Demand
- 3.05: Forecasting Demand
- 3.06: Elasticity of Demand
- 3.07: Consumption Decisions in the Short Run and the Long Run
- 3.08: Price Discrimination
- 04: Cost and Production
- 4.01: Average Cost Curves
- 4.02: Long-Run Average Cost and Scale
- 4.03: Economies of Scope and Joint Products
- 4.04: Cost Approach Versus Resource Approach to Production Planning
- 4.05: Marginal Revenue Product and Derived Demand
- 4.06: Marginal Cost of Inputs and Economic Rent
- 4.07: Productivity and the Learning Curve
- 05: Economics of Organization
- 5.01: Reasons to Expand an Enterprise
- 5.02: Classifying Business Expansion in Terms of Value Chains
- 5.03: Horizontal Integration
- 5.04: Vertical Integration
- 5.05: Alternatives to Vertical Integration
- 5.06: Conglomerates
- 5.07: Transaction Costs and Boundaries of the Firm
- 5.08: Cost Centers Versus Profit Centers
- 5.09: Transfer Pricing
- 5.10: Employee Motivation
- 5.11: Manager Motivation and Executive Pay
- 06: Market Equilibrium and the Perfect Competition Model
- 6.01: Assumptions of the Perfect Competition Model
- 6.02: Operation of a Perfectly Competitive Market in the Short Run
- 6.03: Perfect Competition in the Long Run
- 6.04: Firm Supply Curves and Market Supply Curves
- 6.05: Market Equilibrium
- 6.06: Shifts in Supply and Demand Curves
- 6.07: Why Perfect Competition Is Desirable
- 6.08: Monopolistic Competition
- 6.09: Contestable Market Model
- 6.10: Firm Strategies in Highly Competitive Markets
- 07: Firm Competition and Market Structure
- 7.01: Why Perfect Competition Usually Does Not Happen
- 7.02: Monopoly
- 7.03: Oligopoly and Cartels
- 7.04: Production Decisions in Noncartel Oligopolies
- 7.05: Seller Concentration
- 7.06: Competing in Tight Oligopolies- Pricing Strategies
- 7.07: Competing in Tight Oligopolies- Nonpricing Strategies
- 7.08: Buyer Power
- 08: Market Regulation
- 8.01: Free Market Economies Versus Collectivist Economies
- 8.02: Efficiency and Equity
- 8.03: Circumstances in Which Market Regulation May Be Desirable
- 8.04: Regulation to Offset Market Power of Sellers or Buyers
- 8.05: Natural Monopoly
- 8.06: Externalities
- 8.07: Externality Taxes
- 8.08: Regulation of Externalities Through Property Rights
- 8.09: High Cost to Initial Entrant and the Risk of Free Rider Producers
- 8.10: Public Goods and the Risk of Free Rider Consumers
- 8.11: Market Failure Caused by Imperfect Information
- 8.12: Limitations of Market Regulation