Nguồn ngoài

Persuasive Communication

Social Sciences

Tác giả: Talita Pruett
Nhà xuất bản: Bakersfield College
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Khoa học cơ bản

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 50 mục

01: Unpacking Persuasion and Ethics
1.01: Understanding Persuasion
1.02: Ethical Persuasion
02: Classical Rhetoric
2.01: A Brief History of Communication Studies
2.02: Rhetorical Appeals
2.03: Five Canons of Rhetoric
03: Persuasive Speaking
3.01: Types of Persuasive Speeches
3.02: Crafting Arguments- Understanding the Toulmin Model
3.03: Using Support to Strengthen Your Persuasive Speech
3.04: Organizing Persuasive Speeches
04: Audience Dynamics
4.01: Understanding Your Audience's Stance
4.02: Types of Audience Analysis
4.03: Conducting and Utilizing Audience Analysis
05: Motivational Appeals
5.01: Understanding Motivational Appeals
5.02: Emotional Appeals
06: Theories of Persuasion
6.01: Understanding Theoretical Frameworks
6.02: Persuasion Theories
07: Nondiscursive Persuasion
7.01: Persuasion Beyond Words
7.02: Leveraging Visual Persuasion- Gestalt Principles
08: Persuasive Language
8.01: Oral versus Written Language
8.02: Using Language Effectively
8.03: Six Elements of Language
09: The Importance of Listening
9.01: Listening vs. Hearing
9.02: Listening Styles
9.03: Why Listening Is Difficult
9.04: Stages of Listening
9.05: Listening Critically
10: Speaking Confidently
10.01: What Is Communication Apprehension
10.02: All Anxiety Is Not the Same- Sources of Communication Apprehension
10.03: Reducing Communication Apprehension
10.04: Coping with the Unexpected
11: Delivering the Speech
11.01: Four Methods of Delivery
11.02: Speaking Contexts That Affect Delivery
11.03: Using Notes Effectively
11.04: Practicing for Successful Speech Delivery
12: Presentation Aids- Design and Usage
12.01: Functions of Presentation Aids
12.02: Types of Presentation Aids
12.03: Media to Use for Presentation Aids
12.04: Tips for Preparing Presentation Aids