Nguồn ngoài
Introduction to Business
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business progra
- Tác giả
- Lumen
- Nhà xuất bản
- Boundless
- Nguồn
- LibreTexts
- Giấy phép
- CC BY-SA
- Ngôn ngữ
- EN
- Danh mục
- Quản trị kinh doanh
Mục lục· 145 mục
- 01: The Role of Business
- 1.01: Why It Matters- Role of Buisness
- 1.02: What is Business
- 1.03: For-Profit vs. Nonprofit
- 1.04: Factors of Production
- 1.05: Functional Areas
- 1.06: Stakeholders
- 1.07: External Forces
- 1.08: Putting it Together-Role of Business
- 02: Economic Environment
- 2.01: Why it Matters- Economic Environment
- 2.02: What is Economics
- 2.03: Economic Systems
- 2.04: Demand
- 2.05: Supply
- 2.06: Equilibrium
- 2.07: The Health of the Economy
- 2.08: Economic Stages
- 2.09: Putting It Together- Economic Environment
- 03: Global Environment
- 3.01: Why It Matters- Global Environment
- 3.02: Globalization
- 3.03: Measuring Global Trade
- 3.04: Global Buisness Strategies
- 3.05: Global Trade Forces
- 3.06: Global Trade Agreements and Organizations
- 3.07: Ethical Challenges in the Global Environment
- 3.08: Putting it Together- Global Environment
- 04: Financial Markets and System
- 4.01: Why It Matters- Financial Markets and System
- 4.02: Market
- 4.03: Role of Banks
- 4.04: Financial Markets and Business
- 4.05: Putting It Together- Financial Markets and System
- 05: Legal Environment
- 5.01: Why It Matters- Legal Environment
- 5.02: The Meaning and Purpose of Law
- 5.03: Statutory and Common Law
- 5.04: Tort Law
- 5.05: Intellectual Property
- 5.06: Warranties
- 5.07: Contracts
- 5.08: Putting It Together- Legal Environment
- 5.09: Consumer Protection and Antitrust Laws
- 06: Business Ethics and Corporate Social Responsibility
- 6.01: Why It Matters- Business Ethics and Corporate Social Responsibility
- 6.02: Ethical and Legal Behavior
- 6.03: Business Ethics
- 6.04: Ethical Challenges
- 6.05: Corporate Social Responsibility
- 6.06: Putting It Together- Business Ethics and Corporate Social Responsibility
- 07: Business Ownership
- 7.01: Why It Matters- Business Ownership
- 7.02: Choosing an Organizational Type
- 7.03: Sole Proprietorships
- 7.04: Partnerships
- 7.05: Corporations
- 7.06: Hybrid Forms of Ownership
- 7.07: Franchises
- 7.08: Mergers and Acquisitions
- 7.09: Putting It Together- Business Ownership
- 08: Entrepreneurship
- 8.01: Why It Matters- Entrepreneurship
- 8.02: Small Business
- 8.03: Entrepreneurs
- 8.04: Advantages Disadvantages and Considerations
- 8.05: Steps on Starting a Business
- 8.06: Business Plans
- 8.07: Putting It Together- Entrepreneurship
- 09: Management
- 9.01: Why It Matters- Management
- 9.02: Manager
- 9.03: Management Theory
- 9.04: Planning
- 9.05: Organizing
- 9.06: Leading
- 9.07: Controlling
- 9.08: Putting It Together- Management
- 10: Motivating Employees
- 10.01: Why It Matters- Motivating Employees
- 10.02: The Hawthorne Effect
- 10.03: 10.3 Need-Based Theories
- 10.04: Process-Based Theories
- 10.05: Theory X Theory Y and Theory Z
- 10.06: Strategies for Motivating Employees
- 10.07: Putting It Together- Motivating Employees
- 11: Teamwork and Communication
- 11.01: Why It Matters- Teamwork and Communication
- 11.02: Teams
- 11.03: Team Development and Success
- 11.04: Effective Communication and Barriers
- 11.05: Communication Channels Flows and Networks
- 11.06: Electronic Communication
- 11.07: Putting It Together- Teamwork and Communication
- 12: Managing Process
- 12.01: Why It Matters- Managing Process
- 12.02: Operations Management
- 12.03: Production Processes
- 12.04: Production Planning
- 12.05: New Technologies
- 12.06: Supply Chain Management Logistics
- 12.07: Quality Assurance
- 12.08: Putting It Together- Managing Processes
- 13: Marketing Function
- 13.01: Why It Matters- Marketing Function
- 13.02: Role of Customers
- 13.03: Segmentation and Targeting
- 13.04: Marketing MIx Introduction
- 13.05: Putting It Together- Marketing Function
- 14: Marketing Mix
- 14.01: Why It Matters- Marketing Mix
- 14.02: Product
- 14.03: Promotion
- 14.04: Place
- 14.05: Price
- 14.06: Putting It Together- Marketing Mix
- 15: Human Resource Management
- 15.01: Why It Matters- Human Resource Management
- 15.02: Human Resource Management
- 15.03: Human Resources and Laws
- 15.04: Recruitment and Hiring
- 15.05: Training Development and Rewards
- 15.06: Termination
- 15.07: HR Challenges
- 15.08: Putting It Together- Human Resource Management
- 16: Accounting and Finance
- 16.01: Why It Matters- Accounting and Finance
- 16.02: Accounting in Business
- 16.03: Key Financial Statements
- 16.04: The Break-Even Point
- 16.05: Financial Ratios
- 16.06: Ethical Practices in Accounting
- 16.07: Putting It Together- Accounting and Finance
- 17: Using Technology to Manage Business Information
- 17.01: Why It Matters- Using Technology to Manage Business Information
- 17.02: Technological Changes in Business
- 17.03: How Businesses Use Information
- 17.04: Information Networks
- 17.05: Current Issues in IT
- 17.06: Putting It Together- Using Technology to Manage Business Information
- 18: Salty Pawz Case-Study Information
- 18.01: Salty Pawz Background
- 18.02: Salty Pawz Marketing
- 18.03: Salty Pawz Financial Information
- 18.04: Salty Pawz- A Case Study in Business