Nguồn ngoài

Applied Business Analytics for Marketing Decision-Making

Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.

Tác giả

Jose Mendoza

Nhà xuất bản

New York University

Năm

2026

ISBN

9798996140732

Nguồn

Open Textbook Library

Giấy phép

CC BY

Ngôn ngữ

EN

Danh mục

Marketing