Nguồn ngoài

The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services

This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.

Tác giả

Lian Dumouchel

Nhà xuất bản

Thompson Rivers University

Năm

2025

Nguồn

Open Textbook Library

Giấy phép

CC BY-NC-SA

Ngôn ngữ

EN

Danh mục

Marketing