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BUS 310: Business Communications (Buch)

This text focuses on the concepts, strategies, and principles of effective communication in business situations. Tools to communicate effectively in a fast-paced technological, global marketplace are emphasized. The course provides opportunities to create, edit, evaluate, and critique business documents and reports. A formal research paper using analytical skills, graphics, and the ability to draw conclusions and make recommendations is required.

Business

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Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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01: Foundations of Business Communications
1.01: Effective Business Communication
1.1.01: Why Is It Important to Communicate Well
1.1.02: What Is Communication
1.1.03: Communication in Context
1.1.04: Your Responsibilities as a Communicator
1.1.05: Additional Resources
1.02: Intercultural and International Business Communication
1.2.01: Intercultural Communication
1.2.02: How to Understand Intercultural Communication
1.2.03: Common Cultural Characteristics
1.2.04: Divergent Cultural Characteristics
1.2.05: International Communication and the Global Marketplace
1.2.06: Styles of Management
1.2.07: The International Assignment
1.2.08: Additional Resources
1.03: Group Communication Teamwork and Leadership
1.3.01: What is a Group
1.3.02: Group Life Cycles and Member Roles
1.3.03: Group Problem Solving
1.3.04: Business and Professional Meetings
1.3.05: Teamwork and Leadership
1.3.06: Additional Resources
1.04: Communicating in Business
1.4.01: Guidelines for Ethical Communication
1.4.02: Being Ethical Online
1.4.03: Introduction to Staying Connected
1.4.04: Staying Connected
1.4.05: Putting It Together- Communicating in Business
1.4.06: Assignment- Communicating in Business
1.4.07: Assignment- Seven Pillars of Communication
1.4.08: Why It Matters- Communicating in Business
1.4.09: Introduction to Effective Communication in Business
1.4.10: Becoming a Better Employee
1.4.11: The Business Audience
1.4.12: Writing in Business
1.4.13: Introduction to Methods of Communication
1.4.14: Listening
1.4.15: Verbal and Nonverbal Communication
1.4.16: Introduction to Ethics in Business Communication
1.05: Collaborating in Teams
1.5.01: Collaborative Writing
1.5.02: Introduction to Workplace Etiquette
1.5.03: Interaction in the Workplace
1.5.04: Company Events
1.5.05: Putting It Together- Collaboration in and across teams
1.5.06: Assignment- Collaboration in and Across Teams
1.5.07: Why It Matters- Collaboration In And Between Teams
1.5.08: Introduction to Team Communication in the Workplace
1.5.09: The Value of Teams in Business Communication
1.5.10: Teams and Team Dynamics
1.5.11: Group Communication Networks
1.5.12: Conflict Resolution
1.5.13: Introduction to Collaborative Projects
1.5.14: Decision Making In Groups
1.5.15: Tools for Communicating with Groups
1.06: Social Diversity
1.6.01: Culture and Communication
1.6.02: Introduction to Working across Genders
1.6.03: Using Gender Neutral Language
1.6.04: Attitudes and Gender Communication
1.6.05: Introduction to Working across Abilities
1.6.06: Disabilities
1.6.07: Introduction to Working across Generations
1.6.08: Working across Generations
1.6.09: Introduction to Combating Bias
1.6.10: Stereotypes Prejudice and Discrimination
1.6.11: Why It Matters- Social Diversity in the Workplace
1.6.12: Bias in the Workplace
1.6.13: Putting It Together- Social Diversity in the Workplace
1.6.14: Assignment- Social Diversity in the Workplace
1.6.15: Introduction to Diversity in the Workplace
1.6.16: Factors of Diversity
1.6.17: Advantages of Employee Diversity
1.6.18: Challenges of Employee Diversity
1.6.19: Introduction to Intercultural Communication
1.6.20: Race and Ethnicity
1.6.21: Countries
1.6.22: Religion
1.07: Gap
02: Planning Writing and Revising
2.01: Delivering Your Message
2.1.01: What is Language
2.1.02: Messages
2.1.03: Principles of Verbal Communication
2.1.04: Language Can be an Obstacle to Communication
2.1.05: Emphasis Strategies
2.1.06: Improving Verbal Communication
2.1.07: Additional Resources
2.02: Understanding Your Audience
2.2.01: Self-Understanding is Fundamental to Communication
2.2.02: Perception
2.2.03: Differences in Perception
2.2.04: Getting to Know Your Audience
2.2.05: Listening and Reading for Understanding
2.2.06: Additional Resources
2.03: Revising and Presenting Your Writing
2.3.01: General Revision Points to Consider
2.3.02: Specific Revision Points to Consider
2.3.03: Style Revisions
2.3.04: Evaluating the Work of Others
2.3.05: Proofreading and Design Evaluation
2.3.06: Additional Resources
2.04: Writing in Business
2.4.01: Clarity
2.4.02: Parallel Construction
2.4.03: Emphasis
2.4.04: Introduction to the Three-Part Writing Process
2.4.05: Planning Business Messages
2.4.06: Writing Business Messages
2.4.07: Revising Business Messages
2.4.08: Introduction to Word Processing Software
2.4.09: Formatting Business Writing
2.4.10: Microsoft Word
2.4.11: Why It Matters- Writing in Business
2.4.12: Google Docs
2.4.13: Putting It Together- Writing in Business
2.4.14: Assignment- Writing In Business- The Sushi Memo
2.4.15: Assignment- Writing In Business- Analyzing a Memo
2.4.16: Introduction to Writing the Right Message
2.4.17: Audience
2.4.18: The Right Message
2.4.19: Introduction to Word Choice and Tone
2.4.20: Writing for the Reader
2.4.21: Language as an Obstacle
2.4.22: Bias-Free Writing
2.4.23: Concise Writing
2.05: Written Communication
2.5.01: Email Chains and Listserv
2.5.02: Instant Messaging and Text
2.5.03: Multimedia Platforms and Social Media
2.5.04: Introduction to External Communication
2.5.05: Types of External Emails
2.5.06: Customer Emails
2.5.07: Introduction to Using the Right Communication Channel
2.5.08: Using the Right Communication Channel
2.5.09: Putting It Together- Written Communication
2.5.10: Assignment- Written Communication
2.5.11: Why It Matters- Written Communication
2.5.12: Introduction to Changing Communication Channels
2.5.13: Modernizing Business Messages
2.5.14: Digital versus Traditional Communication
2.5.15: Introduction to Internal Emails and Memos
2.5.16: Internal Business Communication
2.5.17: Internal Emails
2.5.18: Memos
2.5.19: Introduction to Other Internal Communications
2.06: Gap
03: Business Messages Technology and Social Media
3.01: Business Writing in Action
3.1.01: Text E-mail and Netiquette
3.1.02: Memorandums and Letters
3.1.03: Business Proposal
3.1.04: Report
3.1.05: Resume
3.1.06: Sales Message
3.1.07: Additional Resources
3.02: Negative Messages and Crisis Communication
3.2.01: Delivering a Negative News Message
3.2.02: Eliciting Negative News
3.2.03: Crisis Communication Plan
3.2.04: Press Conferences
3.2.05: Additional Resources
3.03: Communicating Through Technology
3.3.01: Using Scheduling Platforms
3.3.02: Introduction to Scheduling Remote Meetings
3.3.03: Using Technology for Meetings
3.3.04: Scheduling Remote Meetings
3.3.05: Introduction to Audio Conferences
3.3.06: Using Audio in Business
3.3.07: Stages of a Telephone Call
3.3.08: One-on-One Audio Calls
3.3.09: Group Audio Calls
3.3.10: Audio Meetings
3.3.11: Why It Matters- Communicating Through Technology
3.3.12: Introduction to Video Conferences
3.3.13: Using Video in Business
3.3.14: One-on-One Video Calls
3.3.15: Group Video Calls
3.3.16: Video Meetings
3.3.17: Introduction to Web Sharing
3.3.18: Using Web Sharing in Business
3.3.19: One-on-One Web Sharing Calls
3.3.20: Group Web Sharing Calls
3.3.21: Web Sharing Meetings
3.3.22: Introduction to Communication Tools
3.3.23: Putting It Together- Communicating through Technology
3.3.24: Assignment- Communicating Through Technology
3.3.25: Audio Communication
3.3.26: Video Communication
3.3.27: Online Communication
3.3.28: Comparing Communication Tools
3.3.29: Introduction to Scheduling a Meeting
3.3.30: Polling Tools
3.3.31: Scheduling Tools
3.04: Social Media
3.4.01: Snapchat
3.4.02: Google Plus
3.4.03: Introduction to Selling Your Products
3.4.04: Product Launch
3.4.05: Spotlight Products
3.4.06: Sales and Events
3.4.07: Introduction to Building Your Brand
3.4.08: Cultivate Community
3.4.09: Create a Sense of Affinity
3.4.10: Company News
3.4.11: Why It Matters- Social Media
3.4.12: Putting It Together- Social Media
3.4.13: Assignment- Social Media
3.4.14: Introduction to Common Social Media Platforms
3.4.15: Facebook
3.4.16: Instagram
3.4.17: Twitter
3.4.18: YouTube
3.4.19: Introduction to Additional Social Media Platforms
3.4.20: LinkedIn
3.4.21: Pinterest
3.05: Communicating Different Messages
3.5.01: Introduction to Professional Criticism
3.5.02: Types of Criticism
3.5.03: Criticism of Other Businesses
3.5.04: Criticism of Customers
3.5.05: Criticism of Employees
3.5.06: Criticism of Colleagues
3.5.07: Introduction to Responding to Criticism
3.5.08: How Do You Respond to Criticism
3.5.09: Remaining Professional When Youre Frustrated
3.5.10: Short Responses to Criticism
3.5.11: Why It Matters- Communicating Different Messages
3.5.12: Long Responses to Criticism
3.5.13: Putting It Together- Communicating Different Messages
3.5.14: Assignment- Communicating Different Messages
3.5.15: Introduction to Informative Business Messages
3.5.16: What is an Informative Message
3.5.17: Short Informative Messages
3.5.18: Long Informative Messages
3.5.19: Introduction to Team-Focused Messages
3.5.20: What is a Team-Focused Message
3.5.21: Short Team-Focused Message
3.5.22: Long Team-Focused Message
3.06: Gap
04: Research Business Reports and Business Presentations
4.01: Feedback in the Writing Process
4.1.01: Diverse Forms of Feedback
4.1.02: Qualitative and Quantitative Research
4.1.03: Feedback as an Opportunity
4.1.04: Additional Resources
4.02: Developing Business Presentations
4.2.01: Before You Choose a Topic
4.2.02: Choosing a Topic
4.2.03: Finding Resources
4.2.04: Myths and Realities of Public Speaking
4.2.05: Overcoming Obstacles in Your Presentation
4.2.06: Additional Resources
4.03: Presentations to Inform
4.3.01: Functions of the Presentation to Inform
4.3.02: Types of Presentations to Inform
4.3.03: Adapting Your Presentation to Teach
4.3.04: Diverse Types of Intelligence and Learning Styles
4.3.05: Preparing Your Speech to Inform
4.3.06: Creating an Informative Presentation
4.3.07: Additional Resources
4.04: Presentations to Persuade
4.4.01: What Is Persuasion
4.4.02: Principles of Persuasion
4.4.03: Functions of the Presentation to Persuade
4.4.04: Meeting the Listeners Basic Needs
4.4.05: Making an Argument
4.4.06: Speaking Ethically and Avoiding Fallacies
4.4.07: Sample Persuasive Speech
4.4.08: Elevator Speech
4.4.09: Additional Resources
4.05: Business Presentations in Action
4.5.01: Sound Bites and Quotables
4.5.02: Telephone VoIP Communication
4.5.03: Meetings
4.5.04: Celebrations - Toasts and Roasts
4.5.05: Media Interviews
4.5.06: Introducing a Speaker
4.5.07: Presenting or Accepting an Award
4.5.08: Serving as Master of Ceremonies
4.5.09: Viral Messages
4.5.10: Additional Resources
4.06: Research
4.6.01: Introduction to Finding Secondary Sources
4.6.02: Preliminary Research Strategies
4.6.03: Finding Sources
4.6.04: Using Databases
4.6.05: Introduction to Source Analysis
4.6.06: Information Literacy
4.6.07: Evaluating Sources
4.6.08: CRAAP Analysis
4.6.09: Case Study- News Media Today
4.6.10: Synthesizing Sources
4.6.11: Why It Matters- Research
4.6.12: Introduction to Writing Ethically
4.6.13: Professional Integrity
4.6.14: Avoiding Plagiarism
4.6.15: Documenting and Citing Sources
4.6.16: Putting It Together- Research Process
4.6.17: Assignment- Research
4.6.18: Assignment- Secondary Research
4.6.19: Introduction to Conducting Research
4.6.20: Using Data for Impact
4.6.21: Investing Time in the Research Process
4.6.22: Types of Data Sources
4.6.23: Introduction to Internal Data
4.6.24: Primary Sources and Internal Data
4.6.25: Working in Microsoft Excel
4.6.26: Working in Google Sheets
4.07: Visual Media
4.7.01: Tables Charts and Infographics
4.7.02: Matching Graphics and Objectives
4.7.03: Placement Style and Coloring
4.7.04: Captions and Titles
4.7.05: Introduction to Contemporary Visual Aids
4.7.06: Video as a Visual Aid
4.7.07: Designing a Video for Your Needs
4.7.08: Products and Resources for Creating Videos
4.7.09: Introduction to Accessible Visual Aids
4.7.10: Accessibility Matters
4.7.11: Why It Matters- Visual Media
4.7.12: Introduction to Using Visuals
4.7.13: Visuals in a Report
4.7.14: Increasing Impact with Media
4.7.15: Revising and Enhancing Visual Media for Impact
4.7.16: Evaluating the Effectiveness of your Message
4.7.17: Putting It Together- Visual Media
4.7.18: Discussion- Visual Media
4.7.19: Assignment- Visual Media
4.7.20: Introduction to Media and Your Message
4.7.21: Using Visual Media Resources
4.7.22: Visual Design Principles
4.7.23: Introduction to Images
4.7.24: Images Overview
4.7.25: Using Images for Impact
4.7.26: Using Images Legally
4.7.27: Introduction to Charts Diagrams and Graphic Organizers
4.08: Reports
4.8.01: Formal Reports
4.8.02: Sections of Formal Reports
4.8.03: Front Sections of a Report
4.8.04: Body Sections of a Report
4.8.05: Back Matter
4.8.06: Organization of Formal Reports
4.8.07: How to Write a Formal Report
4.8.08: Putting It Together- Reports
4.8.09: Assignment- Reports
4.8.10: Why It Matters- Reports
4.8.11: Introduction to Business Reports
4.8.12: Types of Reports
4.8.13: Stakeholders
4.8.14: Introduction to Informal Reports
4.8.15: Using Informal Reports
4.8.16: Organizing an Informal Report
4.8.17: How to Write an Informal Report
4.8.18: Introduction to Formal Reports
4.09: Public Speaking
4.9.01: How You Speak
4.9.02: Introduction to Audience Engagement
4.9.03: Audience Attention and Rapport
4.9.04: Audience Participation
4.9.05: Introduction to Speech Tips and Techniques
4.9.06: Overcoming Fears and Anxiety
4.9.07: Pro Tips
4.9.08: Putting It Together- Public Speaking
4.9.09: Discussion- Public Speaking
4.9.10: Why It Matters- Public Speaking
4.9.11: Introduction to Effective Public Speaking
4.9.12: What is Public Speaking
4.9.13: Benefits of Public Speaking
4.9.14: Audience Expectations
4.9.15: Developing an Effective Speech
4.9.16: Introduction to Delivery Techniques
4.9.17: Starting Your Speech
4.9.18: Body Language and Gestures
4.10: Developing and Delivering Business Presentations
4.10.01: Text Boxes and Themes
4.10.02: Images Videos and Arranging Objects
4.10.03: Introduction to Making a Presentation for a Meeting
4.10.04: Parts of a Good Presentation
4.10.05: Whats my Presentation About
4.10.06: Bad Presentations
4.10.07: Making a Presentation for a Meeting
4.10.08: Putting It Together- Developing and Delivering Business Presentations
4.10.09: Assignment- Developing and Delivering Business Presentations
4.10.10: Why It Matters- Developing and Delivering Business Presentations
4.10.11: Introduction to Visual Aids
4.10.12: Presentation Tools and Visual Aids
4.10.13: Introduction to Using Microsoft PowerPoint
4.10.14: New Presentations
4.10.15: Editing and Enhancing a PowerPoint Presentation
4.10.16: Visuals- Images Videos and Objects
4.10.17: Introduction to Using Google Slides
4.10.18: Creating and Organizing Presentations
4.11: Gap
05: Job Search Interview and Recruiting
5.01: Intrapersonal and Interpersonal Business Communication
5.1.01: Intrapersonal Communication
5.1.02: Self-Concept and Dimensions of Self
5.1.03: Interpersonal Needs
5.1.04: Social Penetration Theory
5.1.05: Rituals of Conversation and Interviews
5.1.06: Conflict in the Work Environment
5.1.07: Additional Resources
5.02: Finding a Job
5.2.01: The Purpose of Resumes
5.2.02: Writing Effective Resumes
5.2.03: Creating a Customized Resume
5.2.04: Writing Effective Cover Letters
5.2.05: Introduction to Interviewing
5.2.06: Preparing For a Job Interview
5.2.07: Interview Types and Techniques
5.2.08: Interview Questions
5.2.09: Putting It Together- Finding a Job
5.2.10: Assignment- Finding a Job
5.2.11: Why It Matters- Finding a Job
5.2.12: Introduction to Professional Skill Building
5.2.13: Skills for a Career
5.2.14: Transferable Skills
5.2.15: Acquiring Necessary Skills
5.2.16: Stages of Career Development
5.2.17: Introduction to Networking
5.2.18: Strategies for Networking
5.2.19: Introduction to Resumes and Cover Letters
5.03: Recruiting and Selecting New Employees
5.3.01: Asking Questions
5.3.02: Phone Interviewing
5.3.03: Face-to-Face Interviewing
5.3.04: Introduction to Selecting a Candidate
5.3.05: Selection
5.3.06: The Job Offer
5.3.07: Putting It Together- Recruiting and Selecting Employees
5.3.08: Assignment- Recruiting and Selecting New Employees
5.3.09: Assignment- Additional Assignments for Job Candidates
5.3.10: Why It Matters- Recruiting and Selecting New Employees
5.3.11: Introduction to Finding Qualified Job Applicants
5.3.12: Writing a Job Advertisement
5.3.13: Finding Potential Employees
5.3.14: Bias and Protections in Hiring
5.3.15: Screening Applicants
5.3.16: Portfolios Practice Projects Etc.
5.3.17: Introduction to Interviewing
5.3.18: Whos in an Interview
5.04: Gap