Nguồn ngoài
Introduction to Tourism and Hospitality in BC 2e
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs.
- Tác giả
- Morgan Westcott and Wendy Anderson
- Nhà xuất bản
- BCCampus
- Nguồn
- LibreTexts
- Giấy phép
- CC BY
- Ngôn ngữ
- EN
- Danh mục
- Du lịch
Mục lục· 91 mục
- 01: History and Overview
- 1.01: What is Tourism
- 1.02: Global Overview
- 1.03: Canada Overview
- 1.04: British Columbia Overview
- 1.05: Conclusion
- 1.06: Impacts of Tourism
- TEST 1.1: What is Tourism
- 02: Transportation
- 2.01: Air
- 2.02: Rail
- 2.03: Water
- 2.04: Land
- 2.05: Trends and Issues
- 2.06: Conclusion
- 03: Accommodation
- 3.01: Hotels
- 3.02: Camping and RV Accommodation
- 3.03: Operations
- 3.04: Trends and Issues
- 3.05: Conclusion
- 04: Food and Beverage Services
- 4.01: Food and Beverage Sector Performance
- 4.02: Types of Foodand Beverage Providers
- 4.03: Types of Food and Beverage Customers
- 4.04: Operations
- 4.05: Trends and Issues
- 4.06: Conclusion
- 05: Recreation
- 5.01: Overview
- 5.02: Recreation and Adventure Tourism in BC
- 5.03: Trends and Issues
- 5.04: Conclusion
- 06: Events Culture Heritage and Sport (Entertainment)
- 6.01: Festivals and Events
- 6.02: Meetings Conventions and Incentive Travel (MCIT)
- 6.03: Attractions
- 6.04: Trends and Issues
- 6.05: Conclusion
- 07: Travel Services
- 7.01: Components of Travel Services
- 7.02: Travel Services in Canada andBC
- 7.03: Tourism Services
- 7.04: Trends and Issues
- 7.05: Conclusion
- 08: Services Marketing
- 8.01: The Evolution of Marketing
- 8.02: Differences Between Goods and Services
- 8.03: Planning for Services Marketing
- 8.04: Consumer Behaviour in Tourism and Hospitality
- 8.05: Reaching the Consumer
- 8.06: Bringing it All Together
- 8.07: Trends and Issues
- 8.08: Conclusion
- 09: Customer Service
- 9.01: Customer Experience
- 9.02: Communication Strategies
- 9.03: Exceeding Expectations with Remarkable Service
- 9.04: Loyalty and Customer Relationships
- 9.05: Summary
- 9.06: Conclusion
- 10: Environmental Stewardship
- 10.01: Definitions and Environmental Stewardship Ideas
- 10.02: Tourism and Climate Change
- 10.03: Environmental Stewardship Theory in Tourism
- 10.04: Environmental Management in BC
- 10.05: Mitigating Tourism and Hospitality Impacts
- 10.06: Conclusion
- 11: Risk Management and Legal Liability
- 11.01: Overview
- 11.02: Risk Management Process
- 11.03: Laws and Regulations
- 11.04: Insurance
- 11.05: Occupational Health and Safety in Tourism
- 11.06: Conclusion
- 12: Indigenous Tourism
- 12.01: Indigenous People in Canada
- 12.02: Tourism Colonialism Indigenous Human Rights and Reconciliation
- 12.03: Indigenous Tourism in Canada
- 12.04: Indigenous Tourism in BC
- 12.05: Conclusion
- 13: Careers and Work Experience
- 13.01: Career Planning
- 13.02: Work Experience
- 13.03: Integrating Planning with Educationand Experience
- 13.04: Tourism and Hospitality Success Stories
- 13.05: Conclusion
- 14: Back to the Big Picture- Globalization and Trends
- 14.01: Globalization and the Tourism Industry
- 14.02: Top Trends
- 14.03: Conclusion- The View from British Columbia