Nguồn ngoài

Customer Insights

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Tác giả

Aila Khan; Mohammad Hossain; Sabreena Amin

Nhà xuất bản

Western Sydney University

Năm

2023

Nguồn

Open Textbook Library

Giấy phép

CC BY-NC

Ngôn ngữ

EN

Danh mục

Marketing