Nguồn ngoài

Digital Marketing Strategy

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Tác giả

Pierre-Yann Dolbec

Nhà xuất bản

Concordia University Open Textbooks

Năm

2021

Nguồn

Open Textbook Library

Giấy phép

CC BY-NC-SA

Ngôn ngữ

EN

Danh mục

Marketing