Nguồn ngoài

Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Tác giả

John Burnett

Nhà xuất bản

BCcampus

Năm

2011

Nguồn

Open Textbook Library

Giấy phép

CC BY

Ngôn ngữ

EN

Danh mục

Marketing